PRODUCT OVERVIEW

As a Dillard’s ambassador, it’s your job to ensure that all communications on behalf of Dillard’s reflect our brand values, and as an ambassador— you are the future of fashion, leadership, and social media. These are the values we strive to uphold and reflect how we want our customers to perceive us:

• Style - Our customers look to us to help them express their personal style.

• Quality - Consistently offering great quality makes customers feel they always receive a good deal.

• Service - We’re sensitive to our customers’ needs and respectful of their time.

• Value - Quality at a good price = value.

• Honesty - Our customers know they can count on us to help them make the best decisions, whether they’re looking for everyday basics or something special for that once-in-a-lifetime event.

• Integrity - Our reputation has been built on doing the right thing; resolving problems to ensure complete satisfaction.

• Courtesy - Polite, warm and friendly associates who genuinely care about our customers and are interested in helping them find the products they need

THINGS TO DO:

• Speak with authority. We want the customer to think of us as a friend in the know.

• Be honest. All copy (including brand names, prices, features & attributes) must be factual and adhere to all FTC guidelines.

• Use active voice. Use simple, powerful words. More verbs and fewer adjectives.

• Be concise and exact. Write short sentences.

• Ask questions.

• Avoid of-the-moment (and out-of-date) slang.

• Keep the tone positive and avoid negativity.

THINGS TO AVOID:

• Controversial and political topics

• Negativity, pessimism, sarcasm

• Overtly sexual messaging