PR ACTIVATIONS

PR ACTIVATION TIMELINE:

• ACTIVATION REQUESTS DUE BY: AUG 24

• ACTIVATION 1 COMPLETED BY: SEP 28

• ACTIVATION 2 COMPLETED BY: OCT 26

• RECAPS DUE 3 DAYS AFTER COMPLETION

  MAIN GOALS

• TO CREATE BUZZ ON CAMPUS!!

• MEASURABLE ENGAGEMENT ON SOCIALS- LIKES, COMMENTS, SHARES.

• CAN USE TO HELP PROMOTE BIG EVENT!

• FIND A COMMUNITY/CAMPUS TIE-IN

  BRAINSTORM QUESTIONS

• HOW CAN WE INCREASE ENGAGEMENT ON CAMPUS & IN OUR COMMUNITY?

• HOW DO YOU PLAN TO GET ENGAGED? WHAT IS YOUR GOAL?

• DO YOU PLAN ON WORKING WITH ANY MEDIA/NEWS OUTLETS?

• HOW DO YOU PLAN TO GET CONTENT OUT OF YOUR PR ACTIVATION?