PR ACTIVATIONS

PR ACTIVATION TIMELINE:

• FINALIZED ACTIVATION REQUESTS DUE BY: FEBRUARY 15

• ACTIVATION 1 COMPLETED BY: FEBRUARY 22

• ACTIVATION 2 COMPLETED BY: MARCH 29

• RECAPS DUE 3 DAYS AFTER COMPLETION

  MAIN GOALS

• TO CREATE BUZZ ON CAMPUS!!

• MEASURABLE ENGAGEMENT ON SOCIALS- LIKES, COMMENTS, SHARES.

• CAN USE TO HELP PROMOTE BIG EVENT!

• FIND A COMMUNITY/CAMPUS TIE-IN

  BRAINSTORM QUESTIONS

• WHAT WILL PEOPLE ACTUALLY ENGAGE WITH?

• WHAT’S TRENDING ON MY CAMPUS RIGHT NOW?

• WHICH PLATFORMS OR OUTLETS COULD FEATURE THIS?

• HOW WILL I CREATE CONTENT AROUND IT?

• WHAT WOULD BE A GOOD DATE FOR THIS TO OCCUR?