HOW TO PLAN A SUCCESSFUL EVENT!

This is your go to resource for executing brand aligned activations that drive exposure community engagement and sales for Dillard’s.

As an ambassador you serve as the bridge between your campus and your local store by identifying existing on campus events where Dillard’s can be a part of. The goal is to integrate Dillard’s into an on-campus event, focusing on sales, styling, exposure, and real-time brand engagement.

Event Requirements

• 1 Big Event per School per Semester. $6k sales goal.

• Must be tied to a campus organization hosting an event & held on campus.

• Finalized Event Request Due: FEBRUARY 15

• Event Completed By: APRIL 26

• Recap Due: Within 3 Days After Event

Brainstorm

• Which organization or campus event could we partner with for maximum impact?

• Is there an existing event on campus where Dillard’s could be integrated?

• What theme or product focus aligns with current trends or student needs?

• What location is most relevant and accessible - and what will drive attendance, engagement, and sales?

  Planning the Event

• Meet with Your Store - both ambassadors present your concept to your store team, and finalize date, time, and details.

• Once approved, and confirmed with store, RDM, and campus organization- submit your finalized request by 02/15

After the Event

• Report total sales, attendees, & overall engagement

• Note the best sellers from the event!

• Send Thank You’s

• Submit recap within 3 days, with event information & photos/videos.