HOW TO PLAN A SUCCESSFUL EVENT!
Are you excited to plan your big event as Dillard’s Campus Collective ambassadors? This is your go-to resource for the event and activity planning processes from start to finish!
An event is a pre-scheduled gathering planned by ambassadors with guidance from Dillard’s that drives brand engagement and sales and builds brand loyalty and awareness. Events will require you to create and oversee an RSVP form, and should generally allow for a point-of-sale onsite to draw sales. Learn more about how to plan an event here.
If any details of your event/activity change during the semester please alert your Core DCC Team & store manager know right away.
EVENTS
1 BIG EVENT PER SEMESTER PER TEAM
6K SALES GOAL
REQUEST COMPLETED BY FEB 2ND
EVENT COMPLETED BY APR 20TH
BEFORE THE EVENT
STEP 1: BRAINSTORM
WHO IS YOUR TARGET AUDIENCE?
WHERE WILL THIS EVENT TAKE PLACE?
HOW WILL YOU INCENTIVIZE PEOPLE TO ATTEND?WHEN WOULD THIS EVENT BE MOST EFFECTIVE?
HOW MANY PEOPLE WILL YOU INVITE? WHAT IS THE FOCUS/THEME?
STEP 2: MEETING WITH YOUR STORE
PRESENT THE TEAM YOUR IDEAS
MAKING A MOOD BOARD WITH YOUR IDEAS MAY BE HELPFUL
ONCE STORE HAS APPROVED IDEA- PLEASE SUBMIT REQUESTSTEP 3: BOOK A SPACE
ON CAMPUS & IN-STORE LOCATIONS MUST BE BOOKED IN ADVANCE
Ideally, you are able to reserve a space by partnering with another student organization, such as a sorority, fashion club, an organization on campus, or in-store. They will reserve a space for your event or activity using their connections with the student activities office on your campus. This can be on the quad, a sorority house, a designated event space or really any place on campus that you feel is best. You are the experts at your school!
STEP 4: MARKET & PUBLICIZE
MAKE RSVP ON GOOGLE FORMS
CREATE CONTENT (MUST BE APPROVED)
DISTRIBUTE ON CAMPUS- GREEK LIFE & CLUBS
EVENT TIPS
START EARLY & STAY LATE INTERACT WITH ATTENDEES
SETUP & TAKEDOWN
ASSIGN TASKS BEFORE EVENT WEAR DILLARD’S PRODUCTSTAKE LOTS OF PHOTOS & VIDEOS TO CAPTURE YOUR INCREDIBLE EVENT!
AFTER THE EVENT
CALCULATE TOTAL SALES, TOTAL ATTENDEES & OVERALL ENGAGEMENT
SUBMIT RECAP- DUE 3 DAYS AFTER EVENT
WRITE “THANK YOU” NOTES