HOW TO PLAN A SUCCESSFUL EVENT!

This is your go-to resource for everything you need to successfully execute a brand-aligned activation that drives community engagement, sales, and awareness for Dillard’s.

As an ambassador, you’re acting as the liaison between your store team and your campus, identifying relevant opportunities, bringing in strategic partners, and building a selling event on campus.

Event Requirements

• 1 Big Event per School per Semester. $6k sales goal.

• Must be tied to a campus organization- & held on campus.

• Finalized Event Request Due: September 5

• Event Completed By: November 16

• Recap Due: Within 3 Days After Event

Brainstorm

• Who is your target audience?

• What organization or event can we partner with to maximize impact?

• Where will this event take place?

• What will motivate students to attend and engage?

• When will this event be most effective?

• What’s the theme or product focus?

• How will you make the event feel relevant and exciting?

Meet with Your Store

• Both ambassadors present your concept to your store team, and finalize date, time, and details.

• Once approved, and confirmed with store, RDM, and campus organization- submit your finalized request by 09/05

After the Event

• Report total sales, attendees, & overall engagement

• Note the best sellers from the event!

• Send Thank You’s

• Submit recap within 3 days, with event information & photos/videos.